Sobre o Programa

The Program

The Stricto Sensu Postgraduate Program in Communication at Universidade Paulista (PPGCOM-UNIP) concentrates on the sub-area of Media Culture, with a focus on investigating contemporary communication processes and their implications for social and cultural dynamics.

The central objective is to create an environment conducive to the production of critical and innovative knowledge on the relationship between communication, culture and society, analyzing how interactive technologies, media narratives and symbolic strategies contribute to the configuration of cultural hegemonies, consumption practices, social identities and forms of social organization, among other phenomena, and to the training of high-level researchers capable of contributing to the country's development from their areas of expertise, whether in the academic context or in other sectors.

To this end, we seek to articulate research, teaching and extension in line with the Sustainable Development Goals (SDGs) proposed by the United Nations and with the guidelines of UNIP's Institutional Development Plan (PDI), valuing interdisciplinarity, social inclusion and ethics in research.
To this end, we encourage teachers and students to join national and international research networks, investing in the training of researchers committed to the social impact of their research and the production of relevant knowledge for the academic and professional fields.

Target Audience

Professionals with degrees in social communication, social sciences, humanities and related areas, interested in studying contemporary communication processes, media culture, interactive technologies and their social, cultural and symbolic implications.

Mission

To become a center for the generation and dissemination of knowledge, linking teaching, research and extension activities in line with the demands of contemporary society and the world of work, respecting diversity and cultivating solidarity, inclusion, human values and ethics. PPGCOM-UNIP aims to train qualified citizens who are able to contribute to the socio-economic development of their region of influence and to the advancement of scientific knowledge in the field of Communication, in accordance with UNIP's institutional mission and the axes of the Postgraduate Development Plan (2018-2027).

Eyesight

To maintain an academic environment that favors the development of excellent research, committed to a critical understanding of communication processes and to the growth of the field of Communication. The Program seeks to train high-level researchers, qualified to recognize the complexity of cultural and social phenomena mediated by communication and the media, with the ability to propose original solutions to the problems investigated, contributing innovative theoretical and methodological approaches.

The program's vision also includes strengthening national and international insertion through the creation of collaborative research networks, active participation in scientific forums, publication in qualified journals and the promotion of actions linked to citizenship, social memory and inclusion, in line with the Sustainable Development Goals (SDGs).

Values

PPGCOM-UNIP adopts the following organizational values:

• Ethics in research and training;
• Inclusion and respect for diversity;
• Innovation and creativity in scientific production;
• Social responsibility and the public impact of research;
• Transparency and institutional commitment;
• Solidarity and national and international cooperation.

Dean's Office: Sandra Rejane Gomes Miessa
Vice-Dean of Graduate Studies and Research: Prof. Dr. Marina da Camino Ancona Lopez Soligo
Research and Graduate Coordination: Prof. Dr. Marina of Camino Ancona Lopez Soligo
Stricto Sensu Postgraduate Secretary: Vera Lúcia Carlos Maia
Coordination: Prof. Dr. Maurício Ribeiro da Silva
Program Board: Prof. Dr. Mauricio Ribeiro da Silva (president), Prof. Dr. Barbara Heller, Prof. Dr. Carla Montuori, Prof. Dr. Malena Segura Contrera, Paula Garcia (student representative) and Jorge da Hora de Jesus (graduate representative).
Secretary: Christina Rodrigues
Phone: +55 11 5586-4180
E-mail: pgcomunicacao@unip.br

Program History

The Stricto Sensu Postgraduate Program in Communication at Universidade Paulista (PPGCOM-UNIP) began its activities with a Master's degree in 1997, and began offering a Doctorate in 2012.

Since its foundation, it has obtained positive results in the evaluation processes promoted by CAPES, maintaining a trajectory of continuous growth in the qualification of its students' academic training, intellectual production and national and international scientific insertion.

With these characteristics, the Program has established itself as a space of excellence focused on investigating communication processes in contemporary society, with an emphasis on the dynamics of media culture. The research developed by teachers and students articulates interdisciplinary theoretical and methodological approaches, reflecting a commitment to the production of critical and socially relevant knowledge.

In the area of Communication and Information, the Program has stood out based on the results of the research carried out by professors and students and the aim of contributing to the solution of relevant problems involving aspects related to the field in contemporary society, whether through research and its respective scientific productions, or through projects and activities with society and public authorities.

During the 2021-2024 quadrennium, the Program strengthened its strategic planning policy, expanded national and international partnerships, and qualified its intellectual production, with emphasis on the growth of articles published in A-stratum journals and participation in research networks funded by development agencies, evidencing its academic solidity and the consistency of its training proposal.

PPGCOM-UNIP's insertion in the national and international scientific scene is also expressed in the active participation of its professors in associations in the field, such as COMPÓS, Intercom, Socine, ABCiber and IASPM-AL, taking on prominent roles in Working Groups and management positions. It has also achieved significant results in teaching and student exchanges with foreign institutions such as the Complutense University of Madrid (Spain), the University of Porto (Portugal), the University of Cagliari (Italy), the University of Sydney (Australia), the University of Salzburg (Austria) and others.

Program Objectives

The PPGCOM aims to generate and disseminate knowledge in the field of Communication, promoting theoretical reflections and studies of advanced techniques regarding the processes of conception, elaboration, transmission, reception of the communicative product and its interaction between social groups. In addition, there are interests in promoting the training of researchers to respond scientifically to the needs of the area of Communication and to qualify professors for higher education.

Strategic Principles

PPGCOM-UNIP's activities are guided by four strategic principles:

1. Critical understanding of media culture: promoting research aimed at analyzing sociocultural communication processes and their implications for the construction of meanings, symbolic hegemonies and social practices;
2. Theoretical and methodological qualification: encouraging original scientific production, with social impact and adherence to the Sustainable Development Goals (SDGs), valuing interdisciplinary approaches and committed to research ethics;
3. Recognition and institutional insertion: increasing the visibility of the Program by publishing results in qualified journals, organizing academic events and joining scientific cooperation networks;
4. Scientific and professional training: strengthening the training of students to work in both academic and professional environments, encouraging their inclusion in research, teaching and market spaces.

General Objectives

1. To develop research that contributes to a deeper understanding of communication processes in contemporary culture;
2. To train researchers of excellence, capable of understanding the complexity of social, cultural and symbolic phenomena mediated by communication;
3. Strengthen interaction with researchers and academic institutions by setting up collaborative networks for scientific production and dissemination;
4. Contribute to society by promoting research with the potential for social, political and cultural impact, in line with the SDGs.

Specific Objectives

1. To train qualified staff to work in undergraduate and postgraduate courses, as well as in non-academic environments that require critical and reflective thinking about communication processes;
2. Encourage the publication of research results in qualified outlets, ensuring their dissemination to the scientific community and society;
3. Expanding exchanges with national and international researchers, promoting academic cooperation and the internationalization of the Program;
4. Integrate undergraduate students into the PPG's research activities, through scientific initiation actions linked to ongoing projects.

Area of Concentration: Communication and Media Culture

The area of concentration of UNIP's Graduate Program in Communication, called Communication and Media Culture, is structured around the investigation of contemporary communication processes and their effects on the symbolic, social and cultural organization of society. Understanding mediatization as a structuring phenomenon of globalized culture, the area seeks to critically analyze the production, circulation and consumption of symbolic goods mediated by interactive technologies, media discourses and cultural practices that continually reshape social imaginaries, identities and forms of sociability.

Its syllabus proposes “investigating the production, distribution and consumption of symbolic goods in the context of globalized culture, marked by intense mediatization and technological interactivity. Based on an understanding of contemporary communication processes, the aim is to analyse the cultural and social transformations promoted by the media, addressing their implications for the social imaginary, power relations and hegemony, consumption practices, forms of work, politics, cultural identities and social organization”.

In the current evaluation cycle, the area of concentration has been strengthened by strategic guidelines that have guided the planning of PPGCOM-UNIP based on four fundamental principles:

1. Production of research aimed at understanding sociocultural media processes and their implications for the construction of meanings and symbolic hegemonies;
2. Theoretical and methodological qualification of research, with an emphasis on innovation and social impact, contributing to the Sustainable Development Goals (SDGs);
3. Increasing the visibility of the Program through qualified publications and inclusion in national and international collaborative networks;
4. Strengthening the training of researchers committed to ethics, diversity, inclusion and inclusion in the market and academia.

The articulation with UNIP's Institutional Mission and with the axes of the Postgraduate Institutional Development Plan (2018-2027) - generation of knowledge with social and economic benefits and promotion of the integration of the university with the community - guides the insertion of the area of concentration in the broader context of scientific production and in the public performance of the Program.

The alignment between the area of concentration, research projects and extension activities strengthens the cohesion of the academic proposal. This cohesion is expressed both in the production of scientific articles, dissertations and theses and in the development of social products and technologies aimed at media literacy, working in prison environments, contributing to socially vulnerable groups such as those subject to processes of religious intolerance, forms of artistic occupation of urban space, platform culture, among others, reaffirming the Program's commitment to the social relevance of research and to critical and citizen training.

Self-evaluation and CPA

Self-evaluation at PPGCOM-UNIP is a permanent, systematic and participatory process, conceived as a strategic tool for the qualification of academic training, the improvement of the Program's management and the strengthening of the evaluation culture among teachers, students and graduates.

Objectives

The purpose of self-evaluation is to:

• Identify potential, weaknesses and opportunities for improvement;
• Support decision-making and the redirection of strategic actions;
• Monitoring the coherence between the Program's objectives, the results achieved and the requirements of the National Postgraduate System (SNPG);
• Contribute to improving the PPG's training, scientific production and social inclusion policies;
• Increasing the degree of participation of the academic community in decision-making processes and in the construction of collective goals.

Methods and instruments

The self-evaluation process is based on quantitative and qualitative methods, using institutional documentary sources, academic indicators and active listening to the community. The instruments used include:

• Application of electronic forms with closed and open questions to teachers, students and graduates;
• Survey and analysis of data from the Sucupira Platform, intellectual production reports and minutes of the Collegiate;
• Evaluation of the adherence of teaching and student projects to the lines of research;
• Monitoring academic actions and the results of training and orientation activities;
• Evaluating the social and academic impacts of research and training activities.

The data is systematized in reports that make up the Program's evaluation cycle and serve as a basis for planning subsequent actions.

Evaluation Criteria

The self-assessment of PPGCOM-UNIP observes criteria that cover multiple dimensions of the Program's operation, including:

• Quality of teaching, student and graduate production;
• Suitability of training to the institutional mission and objectives of the PPG;
• Consistency between research projects, lines and area of concentration;
• Insertion of graduates in the academic world and the job market;
• The social, cultural and scientific impact of the research carried out;
• Administrative efficiency and infrastructure conditions.

Process Managers

Responsibility for conducting the self-evaluation process is shared between the Program Board and Coordination and the Planning and Evaluation Commission (CPA).

The CPA is responsible for organizing the instruments, consolidating the data, writing the reports and proposing guidelines, always in dialogue with the other institutional players.

Self-evaluation is also linked to the reports drawn up by UNIP's Own Evaluation Commission, whose sectoral results are sent to the Graduate Programs and considered as inputs for improving the PPG's actions.

Planning and Evaluation Committee (CPA)

Since the 2017-2020 cycle, the PPG has had its own Planning and Evaluation Committee, set up with the aim of broadening the participation of the academic community and consolidating the evaluation culture. As of 2021, the CPA also has planning functions, promoting strategic actions and monitoring the results achieved.

The CPA is made up of the Program's coordinators, three professors from the Permanent Teaching Nucleus (NDP), two student representatives (master's and doctorate) and one graduate representative. Its role is to critically analyse the results of training, scientific production and social impact, in addition to formulating proposals organized by degree of priority (high, medium and low), based on institutional data and its own evaluation instruments.

The committee operates under the logic of the PDCA cycle (Plan, Do, Check, Act), and is based on documents:

• CAPES Evaluation Form and Quadrennial Reports;
• Minutes of the Program Board;
• Evaluation reports on teaching research projects;
• Data from the Sucupira Platform on teaching, student and graduate production;
• Survey forms applied to teachers, students and graduates;
• UNIP institutional evaluation reports;
• Other documents.

Current composition of the CPA

The PPGCOM-UNIP Planning and Evaluation Committee is currently made up of:

• Coordination: Prof. Dr. Maurício Ribeiro da Silva
• NDP Professors: Prof. Dr. Vander Casaqui, Prof. Dr. Laura Loguercio Cánepa and Prof. Dr. Clarice Greco Alves
• Student Representatives: Fátima Lucia Mauleon (master's student) and Adrianne Fonseca (doctoral student).
• Graduate Representatives: Sandra Vieira Maia

Documents:

• CPA Regulations
• Report - Evaluation Summary

Strategic Planning

PPGCOM-UNIP understands that planning with a short-, medium- and long-term vision is essential to guarantee sustainable results that are consistent with the transformations in society and in the field of Communication. Initiated in the 2017-2020 quadrennium, the strategic planning process has become a structuring part of the Program's management, and since then it has been continuously improved, both in its methods and in the initiatives that make it up. In this sense, the Program's work is guided by permanent evaluation and planning processes, linking institutional objectives, academic goals and emerging social demands.

Principles and Strategic Objectives

The Program's strategic vision is based on the understanding that contemporary communication phenomena require collaborative approaches and the creation of research networks capable of responding with depth and agility to complex issues involving communication, culture and society. Thus, the PPG seeks to train researchers capable of:

• Identify social problems linked to their area of expertise;
• Develop research in collaboration with other researchers and institutions;
• Disseminate results with the potential to impact public policies and social practices.

Based on this vision, the PPG has set itself strategic objectives:

• To increase, in the medium and long term, the program's capacity to deal with complex objects associated with cultural transformations mediated by communication and mediatization;
• To encourage, in the short term, the formation of and participation in national and international research networks, actively involving teachers and students;
• Offer, in the short and medium term, solid theoretical and methodological training aimed at working in collaborative networks, teaching and the job market;
• Increasing the visibility of the research carried out, promoting its dissemination beyond the academic world, reaching audiences such as public policy makers and social agents.

Report:

• Synthetic Evaluation Report and Strategic Planning 2025

Faculty Accreditation

Faculty Accreditation, Re-Accreditation and De-Accreditation

The Graduate Program in Communication at Universidade Paulista (PPGCOM-UNIP) adopts systematic procedures for accrediting, re-accrediting and de-accrediting professors, with the aim of guaranteeing academic qualifications, consistency with the training proposal and the effective contribution of professors to the strategic objectives of the Program.

Guidelines and Evaluation Criteria

The faculty evaluation process takes place in four-year cycles, coinciding with CAPES' evaluations of the permanence of the programs. Within these cycles, annual and biennial monitoring and analysis activities are carried out, with the dual purpose of allowing teachers to continuously evaluate their own performance and to instruct, based on objective data and previously established criteria, the re-accreditation and de-accreditation processes.

The evaluation follows criteria defined by the Program Board, in line with the guidelines of the CAPES evaluation area, considering the following axes:

• Performance in student training: encompassing the regular offering of courses, the supervision of dissertations, theses and scientific initiation projects, participation in exam boards and integration into the teaching and research activities of the Program.
• Qualified intellectual production: looking at the publication of articles in indexed and qualified journals, authorship of books and chapters, participation in research projects, obtaining funding from development agencies and inclusion in national and international scientific collaboration networks.
• Institutional involvement: measured through involvement in internal committees, collegiate bodies, research groups, coordination of scientific events and representation in associations in the field or funding agencies.
• Academic career and qualifications: analysis of the academic and social insertion of the lecturer, highlighting scientific productivity grants and other indicators of academic recognition.

Accreditation

The accreditation of new professors takes place through a public selection process, authorized by the Board and widely publicized through institutional channels. Selection takes into account adherence to the area of concentration, links to the lines of research, recent intellectual production and compatibility with the Program's strategic axes.

Re-accreditation and De-accreditation

Re-accreditation is based on an analysis of the teacher's performance, taking into account the Program's Guidelines and Evaluation Criteria. Disaccreditation can occur at the request of the lecturer themselves, due to prolonged absence from the Program's activities or by decision of the Collegiate Board and the Vice-Rector for Postgraduate Studies and Research, when it is found that the academic and institutional requirements have not been met.

Decisions are supported by data extracted from the Sucupira Platform, opinions on research projects, Board minutes, internal reports and other relevant institutional documents.

Purpose and Impact

The careful and periodic management of the teaching staff has enabled PPGCOM-UNIP to maintain a cohesive academic team, qualified and aligned with the contemporary demands of the area of Communication, contributing decisively to the excellence of student training and the strengthening of scientific production with social relevance.

UNIP's Postgraduate Program in Communication has a large, comfortable and continuously updated infrastructure to ensure the full development of teaching, research and extension activities. In line with the guidelines of the Institutional Development Plan (PDI), the University maintains a systematic plan for the maintenance and modernization of equipment and environments, responding quickly to the demands of the Program Board.

Physical Facilities and Technological Resources

PPGCOM-UNIP has accessible, air-conditioned environments with technological resources compatible with the demands of advanced academic training:

• Classrooms and seminars: equipped with computers, data show, screens, high-speed Wi-Fi network and videoconferencing facilities;
• Student study room: with 20 computers, printer, scanner, study tables and permanent technical support;
• Computer lab: equipped with computers and specialized software for mapping networks and analyzing qualitative data (Atlas TI, UCINET, Iramuteq, Gephi);
• Individual teaching offices: fully furnished, with high-speed internet, networked printers and air conditioning;
• Rooms for qualifications and defenses: two rooms equipped for face-to-face and remote meetings, with multimedia resources and advanced connectivity;
• Meeting room for research groups: shared space with structure for face-to-face meetings and use of mobile projection equipment;
• Postgraduate Secretariat: with an administrative team dedicated to assisting lecturers and students, with one professional dedicated exclusively to PPGCOM;
• Auditoriums: three auditoriums on campus with capacity for 50, 150 and 600 people, all equipped for hybrid events. Larger events can be held on other campuses with a capacity of up to 2,000 participants.

Library and Databases

The campus library has an area of 1,311m², group and individual study rooms, consultation terminals and digital access to a physical collection of 1,720,314 copies, of which 106,403 are in the PPG unit and 31,129 specifically for the Human Sciences and Communication area.

Services such as COMUT, SCAD, user training, cataloguing and work standardization are available. The library network is integrated by an online system, operating 24 hours a day on all campuses.

The University also guarantees remote access via CAFe to national and international databases such as Scopus, Web of Science, Science Direct, Springer Link, SAGE Journals, EBSCO, Gale Academic OneFile, among others. In addition, teachers and students have access to the Pearson Virtual Library, the My Library Portal and the GEDWeb platform, with access to Brazilian and international technical standards.

Digital Resources and Research Support

Since 2020, the Program has had full access to the Microsoft Office 365 suite, including OneDrive, MS Teams, MS Forms and other productivity and project management resources. Plagiarism checking is ensured through the use of the SafeAssign system, available to lecturers at all stages of the work assessment process.

The PPG is also served by infrastructure and institutional support programs for research:

• Program to Assist Participation in Scientific Meetings: with reimbursement of expenses for teachers and students;
• Office of Institutional Support for Researchers (EAIP): support for submitting projects, reports and managing partnerships;
• Article Publication Support Program: reimbursement of processing costs in qualified journals.

(a) GP MEDIA, CULTURE AND MEMORY

dgp.cnpq.br/dgp/espelhogrupo/7119738647047923
Prof. Dr. Antonio Adami (Line 1)
Prof. Dr. Carla Montuori Fernandes (Line 1)
Prof. Genira Chagas Correia (PPGCS PUC-SP) - Collaborator
Prof. Dr. Manuel Fernandes Sande (Complutense University of Madrid) – Foreign collaborator
Since its inception, GP Mídia, Cultura e Memória has sought to establish relationships with researchers from other national and international institutions. In this sense, it developed a partnership with the University of Taubaté, in a joint project entitled “Radio memory of the Vale do Paraíba” (2002-2004); developed the I, II and III Research Intergroups (2003, 2005 and 2009) (FAPESP and CAPES); organized the IX Lusocom (2011) (FAPESP and CAPES) and the book “Lusofonia e Interculturalidade”. He has exchanged with the GP “Publirádio”, from the Universidad Autònoma de Barcelona since 2009, with Prof. Dr. Armand Balsebre and, since 2012, with the Universidad Complutense de Madrid – UCM, resulting in the book “Panorama of communication and media Brazil-Spain (2012). In the years 2012, 2014-2015-2016, he received Prof. Dr. Manuel Ángel Fernández Sande, for joint research and seminars. In 2017, Prof. Sande, Prof. Adami and Prof. Eduardo Vicente held an event on radio and memory, with support from CNPq, USP and UNIP, at ECA-USP. Prof. Antônio Adami is a member of the GP “Análisis de la divulgación cultural y cientifico de los medias de comunicación” and visiting professor at the Doctoral Program in Communication at UCM.

(b) GP MEMORY NARRATIVES: REPRESENTATIONS, IDENTITIES AND CULTURE

dgp.cnpq.br/dgp/espelhogrupo/6094035374051304
Prof. Dr. Barbara Heller (Line 2)
Prof. Dr. Carla Reis Longhi (Line 2)
Prof. Dr. Gustavo Souza da Silva (Line 1)
Prof. Dr. Márcio Orlando Seligmann-Silva (UNICAMP) - Collaborator
teacher Priscila Ferreira Perazzo (PPGCOM USCS) - Collaborator
The Research Group, created in 2018, has among its priorities the theoretical discussion of the binomial remember/forget and memory narratives materialized in books and other media, in which it is possible to glimpse the disputes around the representations and identities of the testimonies. In 2020, the Group's interests turned to the narratives of life stories of imprisoned women, since it began to participate in reading circles at the Prisão Feminina da Capital (PFC), in the city of São Paulo, aiming at the remission of punishment. per reading. At each meeting, we noticed that the custodians, motivated by literary texts, triggered their memories and associated them with the characters and their plots. With the advent of the pandemic in March 2020, face-to-face meetings at the PFC were replaced by remote meetings between researchers to read theoretical texts, as well as to propose alternative jobs for inmates.

(c) GP URBAN CULTURES, MUSIC AND COMMUNICATION

dgp.cnpq.br/dgp/espelhogrupo/9490735872694485
Prof. Dr. Simone Luci Pereira (Line 2)
Prof. Dr. Thiago Soares (UFPB) – Collaborator
Prof. Dr. Rosamaria Luiza de Melo Rocha (ESPM) – Collaborator
Prof. Dr. Lucimara Rett (UFRJ) – Collaborator
Prof. Dr. Paula Maria Guerra Tavares (University of Porto - Collaborator
The GP brings together researchers from the Program and associated researchers (national and international) who develop work around the interface between urban cultures, communication, music, cities and youth cultures. Cities are increasingly revealing their communicational face and understanding urban dynamics today implies interpreting the spaces and territories permeated by the flows of communication and information. The theme of “urban communication” is something relevant for be studied in contemporary media and information cultures. Communication is understood here not exclusively linked to the media (although these are also important in the understanding of urban cultures), but thought of as a process of material and symbolic exchanges, (mis)encounters, intercultural dynamics and sociocultural negotiation, expressing and building relationships between subjects. The objective is to understand the multiple configurations of urban communication and the role of musical and artistic practices in the forms of urban living. The menu includes, in addition to the theme of urban communication and musical and media practices, a reflective concern in relation to the uses, appropriations, territorialities and occupations of cities by subjects in non-linear logics that mix negotiations, tactics and strategies and in which the body, the identities and ways of mapping the city assume a leading role. In addition to the techno-scientific discourses about cities (market, urban, etc.), we are interested in interpreting the urban and its uses by subjects, in which everyday practices allow us to glimpse bifurcations and other material and symbolic paths linked to affections and sensitive dimensions of experiences. In these, musical-media practices assume an important role insofar as they are associated with logics linked to entertainment, formation of identities and territorialities, consumption practices, aestheticizations, political meanings.

(d) GP MEDIA AND IMAGINARY STUDIES

Prof. Dr. Malena Segura Contrera (UNIP)
Prof. Dr. Mauricio Ribeiro da Silva (UNIP)
Prof. Dr. Ana Taís Portanova Martins (UFRGS)
The group focuses on research between Communication, Media and Imaginary, unfolding these themes through investigations between Imaginary and Image, Imaginary and Ideology, Media and Religious Imaginary, Media and Intolerance, Communication and Bonding, Imaginary and Myth, Media and Production imaginary of social groups. Since its inception, it has held several national and international events, with the recurring participation of international researchers (University of Valencia, Free University of Berlin, University of Vienna, and others) and national research partnerships (PUC/SP, Cásper Líbero, UEL, UFRGS, UFPR) and international (Universidad de Valencia). It currently has a very active partnership with the Imaginalis Research Group, from the Federal University of Rio Grande do Sul, which has involved joint seminars, exchange of students in the disciplines, joint publications and participation in congresses in the area. The thematic axis of affinity between the groups is the study of currents and themes related to the Imaginary and its presence and role in contemporary media, as well as the symbolic and ideological unfolding of this phenomenon. The group's members have actively participated in the main forums and congresses in the area, both in the presentation of works and in management and direction positions, evidencing the commitment of the group's researchers with the activities and research in the area. The bibliographic production of the group's participants can also be highlighted as relevant.