Linhas, Projetos e Grupos de Pesquisa

Programa de Pós-Graduação Stricto Sensu em Comunicação

UNIP's Graduate Program in Communication is structured around two lines of research that reflect the epistemological orientation of the Communication and Media Culture concentration area. The lines are complementary and allow for the articulation of research aimed at analyzing communication products and understanding social, cultural and symbolic processes mediated by communication.

Both are connected to the Program's mission of training critical and socially committed researchers who are able to understand the complexity of communication phenomena, contribute to the advancement of knowledge and act strategically in academic and professional environments.

The research developed within the scope of the lines is organized in Research Groups led by professors from the Permanent Teaching Nucleus (NDP), with the participation of students, post-doctoral students, graduates and associated researchers. Valuing the articulation between themes and methods, the Program adopts a matrix perspective, which encourages the crossing of approaches and fosters interdisciplinary production and social impact.

Line 1 - Configuration of Products and Processes in the Media Culture

Syllabus:
It brings together research dedicated to the study of the historical dynamics, forms, languages and strategies that shape print, sound, audiovisual and digital products within the scope of media culture. It analyzes the modes of production, circulation and appropriation of symbolic goods from different theoretical-methodological perspectives, focusing on the contexts of mediation, reception and technological innovation.

Objectives:

  • To understand the processes of configuration and circulation of media content;
  • Analyze the technical, aesthetic and narrative devices that organize cultural and communicational products;
  • To investigate the constitution of formats, genres and platforms in the context of digital and transmedia culture;
  • Study the transformations of journalistic, advertising, cultural and institutional practices in the face of the logics of platformization and mediatization.

Recurring themes:
Studies on media narratives, audiovisual language, digital communication, journalism, platforms, communication formats and genres, cultural products and media analysis.

Line 2 – Media Contributions to the Interaction Between Social Groups

Syllabus:
It brings together research that analyzes communication processes as instances of the construction of meanings and symbolic disputes in the political, social and cultural spheres. It studies the constitution of identities, representations and social imaginaries mediated by communication, considering resistance practices, power flows and the effects of visibility or invisibility of social groups in contemporary media culture.

Objectives:

  • To investigate how the media interferes in the constitution of social, cultural and political identities;
  • Understand the processes of building hegemony and disinformation, with attention to the spread of fake news and the communicational field of post-truth;
  • Analyze discourses and media representations that operate processes of stigmatization, silencing or social recognition;
  • Propose innovative theoretical and methodological approaches to a critical understanding of media culture and its effects on the social imaginary.

Recurring themes:
Studies on social representations, hegemonic and counter-hegemonic narratives, identity and difference, disinformation, visibility of social groups, media discourse, digital culture and social imaginary.

Considering the guidelines established by the Lines of Research, the Program's investigative processes are organized based on the articulation promoted by the Research Groups, coordinated by professors from the Permanent Teaching Nucleus (NDP) and made up of professors, students, post-doctoral students, graduates and partner researchers.

Although the research carried out by the professors is linked to their respective Lines of Research, the GPs have autonomy in defining their composition, which allows for the participation of members from both lines. In this way, the same group can bring together teachers and students linked to different LPs, favoring broader and more interdisciplinary research. In addition, the Program actively encourages cooperation between the Groups, encouraging co-authored research and publications.

This organizational model of a matrix nature values the intersection between themes, objects and methods, increasing the analytical complexity and social relevance of the results produced.

The following Groups linked to the Program have been approved by the Vice-Rectory for Postgraduate Studies and Research:

The research projects led by the Program's professors aim to promote investigations that contribute to the advancement of knowledge, generating concrete impacts both in the academic environment and in addressing relevant social and cultural problems that have not yet been solved. They are also fundamental spaces for training young researchers linked to the program's Master's and Doctorate courses.

Given this scenario, the following research projects are being developed in the Program:

Line 1 - Configuration of products and processes in media culture

Carla Montuori Fernandes

DISINFORMATION AS A STRATEGY OF POWER AND VIRTUAL MOBILIZATION
Regular Aid - FAPESP

SDG 16 - Peace, Justice and Effective Institutions
The project analyzes disinformation in democracy, investigating false content that undermines institutions and fosters divisions, providing subsidies for public policies and inclusive societies.

Description
The project analyzes disinformation as a power strategy and its impact on Brazilian democracy after the 2022 elections, focusing on narratives that discredit institutions and foster polarization. It maps attacks on the new government and patterns of radicalization on Facebook and X/Twitter between 2023 and 2024, using content and discourse analysis. The results aim to subsidize public policies that strengthen democracy and combat disinformation.

Exemplos de resultados obtidos

  • FERNANDES, C. M.; PAULA, V. M.; FARNESE, P. Disseminação do conhecimento científico durante a pandemia: as estratégias midiáticas empreendidas pelos maiores produtores de pesquisa do Brasil. Revista ComHumanitas, v. 15, p. 92-114, 2024.
  • O NEGACIONISMO CIENTÍFICO NA PANDEMIA DA COVID-19: UM ESTUDO DAS NARRATIVAS ANTICIÊNCIA NAS REDES BOLSONARISTAS | Mariane M. Campos | Doutorado.
Clarice Greco Alves

AUDIOVISUAL IN THE GLOBAL SOUTH: GENDER VIOLENCE AND FAN STUDIES
Project linked to the FAN STUDIES NETWORK - LATIN AMERICA

SDG 05 - Gender Equality
The project contributes by analyzing the representation of gender violence in telenovelas from Brazil, Mexico, Chile and Peru, investigating its impact on social perception and the construction of stereotypes.

SDG 10 - Reducing Inequalities
The project strengthens the Network of Fan Studies in Latin America, promoting intercultural dialog and international projection, contributing to valuing regional cultures and equity in knowledge.

Description
The project analyzes the representation of gender violence in telenovelas from Brazil, Mexico, Chile and Peru, connecting researchers and broadening the dialogue on fan studies in the Global South. With comparative analyses, it investigates gender intersectionalities and social implications. It is organized along two axes: a comparative study of gender violence and the consolidation of the Fan Studies Network.

Examples of results obtained

  • GRECO, CLARICE; AMARAL, Adriana; CAMACHO QUIROZ, N.; BORDA, Libertad. Fan studies in Latin America: A call to arms. Transformative Works and Cultures, v. 43, p. 1, 2024.
  • FORMS OF ACTIVISM AMONG ANITTA FANS: CAREER INTERNATIONALIZATION, CROWDFUNDING AND POLITICAL INVOLVEMENT | Tathyane F. Chaves | Master.
Gustavo Souza da Silva

APPROPRIATIONS OF TRAUMA BY BRAZILIAN DOCUMENTARIES: INDIGENOUS EXTERMINATION AND POLICE VIOLENCE

SDG 16 - Peace, Justice and Effective Institutions
The project analyzes how Brazilian documentaries portray collective traumas, highlighting the role of audiovisuals in denouncing abuses and promoting social justice.

Description
The project analyzes how Brazilian documentaries address the collective traumas of police violence and indigenous extermination, exploring the imagery-sound construction and its political dimension. It examines narratives that shift the trauma from the individual to the collective, highlighting the perpetuation of violence in Brazil. The research focuses on filmic and narrative composition to understand how these documentaries construct traumatic memories and impact on the social perception of violence and its historical continuity.

Examples of results obtained

  • SOUZA, Gustavo. Victims of trauma in Brazilian documentaries. RAZÓN Y PALABRA, v. 26, p. 239-252, 2023.
  • THE DILEMMA OF NETWORKS: AN ANALYSIS OF FICTION AND NON-FICTION FROM THE CAPITALISM OF SURVEILLANCE AND THE PSYCHIC ECONOMY OF ALGORITHMS | Ana E. S. Assunção | Master.
Heloísa de Araújo Duarte Valente

TELL ME ONCE AGAIN: MEMORY AND NOMADISM IN THE SONGS OF THE BRAZILIAN SINGERS
Research Productivity - PQ2 CNPq

SDG 11 - Sustainable Cities and Communities
The project contributes by analyzing how the English songs of the “Brazilian Singers” have influenced urban identities, shaping social imaginaries and cultural patterns in Brazilian metropolises.

SDG 16 - Peace, Justice and Strong Institutions
The project analyzes cultural narratives and invented identities, investigating the media's influence on the perception of identities and contributing to the debate on social justice, inclusion and power dynamics.

Description
The project investigates the English songs of the “Brazilian Singers” in the 1970s, a period of domination by English-speaking rock and pop. It analyzes how these songs reflect cultural identities and their repercussions on the urban imaginary, exploring the aesthetic and commercial aspects of the music industry.

Examples of results obtained

  • Valente, H. A. D. Con te partirò! Tourist cruises: sound and musical landscapes in transit. Musica Hodie, v. 23, p. 1-24, 2023.
  • THE PERMANENCE OF FRENCH SONG IN BRAZIL: FROM THE CAFÉ-CONCERT TO THE PHONOGRAPHIC INDUSTRY OF THE 1960S | Raphael F. L. Farias | PhD.
Laura Loguercio Cánepa

AN INVENTORY OF DEAD MEDIA: THE V/H/S SERIES AND AUDIOVISUAL TECHNOCULTURE

SDG 9 - Industry, Innovation and Infrastructure
The project contributes by analyzing the V/H/S franchise in audiovisual technoculture, investigating the impact of ICTs on horror cinema and media consumption, promoting reflection on digital access.

Description
The project investigates the cultural resonances of the V/H/S franchise, a contemporary horror phenomenon, exploring its impact on audiovisual technoculture and media consumption. The research adopts an interdisciplinary approach, combining film analysis and studies of the materialities of communication to understand the relationship between technology and narrative. The results will contribute to the debate on technoculture, technological innovation and digital infrastructures.

Examples of results obtained

  • REIS FILHO, L.; MELLO, J. G.; LOGUERCIO CÁNEPA, L. Emissaries from other worlds: science, mythology and cosmic horror in the documentary Fireball: Myths, comets and meteors. RUMORES (USP), v. 18, p. 209-229, 2024.
  • No guidelines completed by 2024.

Line 2 - Configuration of products and processes in media culture

Barbara Heller

HUMAN RIGHTS AND READING: THE POWER OF RESOLUTION 391/21

SDG 16 - Peace, Justice and Effective Institutions
The project contributes by promoting the re-socialization of women deprived of their liberty through reading, strengthening social justice, inclusion and the humanization of the prison environment.

Description
The project investigates the impact of reading on the resocialization of women deprived of their liberty, based on CNJ Resolution 391/21, which allows sentences to be redeemed for reading. Carried out in partnership with Funap, it promotes reading circles and the analysis of reports evaluated by judges. In addition to improving education, it seeks to humanize the prison environment and understand the memories and traumas of these women. The results include reducing mass incarceration and strengthening social interactions.

Examples of results obtained

  • HELLER, B.; PERAZZO, P. F.; MANDEL, R. H.; RODRIGUES, I. C. A. Readings at the Capital Women's Penitentiary in São Paulo: theory and practice for citizen education. REVISTA ECO-PÓS (ONLINE), v. 27, p. 231-253, 2024.
  • FROM POETIC FREEDOMS TO INTELLECTUAL PRISON: THE STATE OF SÃO PAULO'S CENSORSHIP OF BOOKS FOR REMISSION OF PENALTY FOR READING | Anderson W. M. Benaglia | PhD.
Malena Segura Contrera

RESILIENCE AND COMMUNICATION: COMMUNICATION STRATEGIES FOR A SOCIETY IN CRISIS

SDG 16 - Peace, Justice and Effective Institutions
The project contributes by investigating resilience in crisis communication, analyzing how psycho-affective bonds mitigate intolerance, promoting empathy and understanding for a more peaceful society.

Description
The project studies resilience in human communication, analyzing how psycho-affective strategies can minimize intolerance in crises. The research maps out ways of building bonds and strengthening empathy, promoting more tolerant interactions. It adopts a theoretical itinerary on the role of affective bonds in communication and seeks to develop guidelines for discourses that foster peace, justice and democratic strengthening, contributing to crisis mediation.

Examples of results obtained

  • CONTRERA, M. S.; FERES, A. L. The disappearance of self in neoliberal media society. ESFERAS, v. 30, p. 1-21, 2024.
  • ECOLOGICAL IMBALANCE OF IMAGES - DREAM AND RESILIENCE | José L. Balestrini Jr | Master's Degree.
Mauricio Ribeiro da Silva

ARCHEOLOGY OF INTOLERANCE: THE CONSTRUCTION OF A CULTURE OF PREJUDICE IN BRAZILIAN SOCIETY AND ITS |IN|VISIBLE MANIFESTATIONS IN THE MEDIA

SDG 10 - Reducing Inequalities
The project contributes by analyzing how media discourses and images perpetuate inequalities in Brazil, promoting critical reflection on stereotypes and strategies for a more inclusive society.

SDG 16 - Peace, Justice and Effective Institutions
The project contributes by investigating hate speech and European cultural hegemony in the media, analyzing stereotypes that normalize discrimination and proposing strategies for equity and social justice.

Description
The project investigates how the media reinforce stereotypes that perpetuate inequalities and hate speech, despite advances in the representation of marginalized groups. Analysing TV news, audiovisuals and advertising, it examines the normalization of social exclusion and the maintenance of European cultural hegemony. Based on cultural imagery and the symbolic reproduction of stereotypes, it proposes reflections to deconstruct exclusionary narratives, promoting diversity and social justice in communication.

Examples of results obtained

  • SOUZA, R. M.; SILVA, M. R. Stereotypes associated with Afro-Brazilian religiosity in journalistic narratives from Rio de Janeiro in the 1920s. MÍDIA E COTIDIANO, v. 15, p. 256-280, 2021.
  • THE LAND AND THE PEOPLE: STEREOTYPES OF THE BRAZILIAN PEOPLE AND LANDSCAPE IN THE MEDIA | Sandra H. V. Maia | PhD.
Simone Luci Pereira

URBAN COMMUNICATION, ARTIVISMS AND RE-EXISTENCES: A CARTOGRAPHY OF MUSICAL-MEDIA PRACTICES IN THE CENTRAL REGION OF SÃO PAULO IN (POST)PANDEMIC CONTEXTS
Research Productivity - PQ2 CNPq

SDG 11 - Sustainable Cities and Communities
The project investigates artivist practices in São Paulo, focusing on immigrants and artistic occupations, promoting inclusive cities and providing subsidies for public policies and sustainable social cohesion.

Description
The project maps artivist music-media practices in the center of São Paulo, focusing on immigrants, refugees and artistic occupations. It analyzes how these manifestations build resistance, resignify urban spaces and promote social interaction. Using a cartographic approach, it investigates networks of cultural action and identity strategies in urban communication. The results aim to promote inclusive public policies and increase the visibility of cultural diversity in the city.

Examples of results obtained

  • PEREIRA, S. L.; SILVA, G. S.; PAIVA, F. R. Territories, displacements, urban communication: an analysis of the documentary Oxente, Bixiga! Fênix (UFU. Online), v. 21, p. 680-709, 2024.
  • IN BIXIGA, ABOUT BIXIGA: AUDIOVISUAL PRODUCTION, REPRESENTATIONS AND URBAN IDENTITIES IN DISPUTE | Fábio R. Paiva | Master's Degree
Vander Casaqui

THE FUTURE OF WORK IN THE NARRATIVES OF CAPITALISM: A CRITICAL ANALYSIS OF MAINSTREAM FUTUROLOGY
Research Productivity - PQ2 CNPq

SDG 8 - Decent Work and Economic Growth
The project contributes to SDG 8 by analyzing futuristic narratives of capitalism that influence work, questioning inequalities and precariousness, and promoting alternatives for a fairer and more inclusive future of work.

SDG 9 - Industry, Innovation and Infrastructure
The project analyzes narratives about innovation and the future of work, investigating the impacts of automation and AI on the productive structure, fostering debate about challenges and opportunities for workers.

SDG 10 - Reducing Inequalities
The project contributes by analysing how futuristic narratives legitimize inequalities at work, reinforcing social hierarchies and labour exclusions, and proposing reflections on how to reduce these inequalities.

Description
The project investigates the future of work in its discursive, communicational and media dimensions, analyzing narratives in reports, white papers and lectures that shape future scenarios in capitalism. It examines how futurist discourses construct possible worlds and reinforce neoliberal ideology, impacting technology, production and society. The research uses a critical approach to understand the relationship between hegemonic discourses and the spirit of the age, promoting debate on inequalities and innovation.

Examples of results obtained

  • CASAQUI, V. Life narratives of entrepreneurs in podcasts: communication, culture of inspiration and capitalism as a religion. NEW LOOKS, v. 13, p. 111-121, 2024.
  • b. No guidelines completed by 2024.